Why pay to advertise around the borders of a TV show or Feature film, when you can integrate your product into the body of the production for a fraction of the cost
These programs add tremendous power to marketing you are already doing. Imagelab can identify appropriate opportunities, develop, negotiate and drive their succesfull implementaion.
Imagelab can get your products in the hands of celebrities and key influencers in entertainment, music, and fashion, through gift bags, celebrity lounges, premiers, and other targeted programs.
We aggressively create opportunities for our clients. We arrange and conduct set visits, hand deliver requests, give demos, grow relationships with key guilds, and keep in constant contact. We develop a collateral system for each client that is designed specifically for productions. They need materials that are highly visual, consistent, concise, and easy to share with Directors/Producers.
Our reputation is the key to our success. Our product integration team is responsible for having initiated and directed Apple’s placement program, by far the most successful placement program in any category. Our team has delivered over $10,000,000.000 dollars in equivalent media value for clients over the last 10 years, with a reach of over 75 billion viewers.
Unlike most marketing companies, much of Imagelab’s team came from the client side of the table. We understand brand, product positioning and target markets. Our placements reflect this perspective. The company you keep reflects on your brand. Do you really want your products presented alongside ‘Cheerios’, ‘Pampers’, or ‘Cheetos’? We’re very selective when choosing our clients. You are proud to be associated with all of them.
We also work with you to create strategies around a particular product launch or event, usually 'sprints' that range from 1-3 quarters in duration depending on the scope.
Finally, we partner with you where necessary to implement all or part of your strategy.
Iconic actors are key influencers seen by millions using your products without paying exorbitant endorsement fees. This "celebrity factor" is proven to drive traffic to websites and increase sales of products.
When you buy any ad. it runs for the time you paid, and then it is gone. No reruns. No reprints. Placements go on foreveron DVD's, Syndication, on-demand, and now streaming media.
More than ever, every marketing dollar must produce results. traditional marketing is costly and often ineffective. product placement changes the equation. There is no greater lever.
The most powerful placements do not always include the actual product. There are opportunities for billboards, posters, shopping bags, point of sale materials, and even trade show booths
Online content streamed to PCs and mobile devices is the hottest trend in the entertainment industry. This greatly expands the audience and power of your placements.
We create placenments that reflect how your products are used in real life, and focus on productions that appeal to your key customers. We understand that just 'exposure' is not enough.
Our client showcase is located in the heart of Hollywood. We give ongoing, scheduled demonstrations for key productions to discuss placements and script integrations. We also host industry mixers.
We understand it. We live it. We love it. We speak it. We demo it. We can suggest how it can be worked into scripts. We can put together new solutions across multiple client products.
Our product integration team is well known in the industry for having the most innovative, leading edge, and beautifully designed products. Productions look forward to hearing about our latest offerings.
Imagelab's product integration team uses the most sophisticated results reporting in the industry. Each report informs our clients where their product has been placed, what has aired and its equivalent media value.
Product Integration can be free when others pay. Some shows are known for their huge product integration fees. However, not all integrations are created equal. We have had many products on these shows and have never paid a fee.
Scenario:
When The Apprentice was in need of some speakerphones, they knew where to turn. Out Product team was their first stop.
Results:
While some companies pay millions to be featured on this show, due to our relationships this integration with close-up and logo cost Polycom absolutely nothing.
Product Integration can create increased consideration. Having your product shown in action on a primetime TV show or a major feature film can have powerful results. Worldgate saw an increase in consideration from this ongoing integration.
Scenario:
Throughout the season, the Ojo was used as a major form of communication between characters.
Results:
This highly featured integration demonstrated the capabilities of this product to 10’s of millions, resulting in huge spikes in web traffic and product consideration.
Product Integration is able to reach new customers. When a product is fully integrated into the script in a natural way, it is like having over 10 million viewers get a product demo at the same time. The results can be dramatic.
Scenario:
In the opening scene, Logitech’s Quickcam was highly featured with the script calling for a long web videoconference.
Results:
This resulted in a flood of activity on user bulletin boards about the Quickcam’s starring role. It clearly energized customer loyalty, and reached new customers
Product Integration often goes beyond just the product. The best integrations are more than product. They include actual usage of a product, POS materials, merchandise, and even a description or demonstration of your product.
Scenario:
This episode of “The Sopranos” featured a scene in which a iRiver rep spoke about product specs, and wore a t-shirt with logo.
Results:
This caused a tremendous stir with customers, channel partners and employees. It is by far the widest publicity this company of small marketing budgets has ever had.
Come check us out on our social media sites for what's new. Most importantly, let us know what you need and how we can help you get your customers talking.