Ideation

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design and creative process.

This is where it all happens. This is where we come up with the big idea. Not just a good idea, but a great idea, a unique idea, an idea that truly has the capacity to change your organization and the people and environment it serves. Whether concepted and created for a small business, an arts organization, a university, or a major retail brand, it’s the big idea that gives for-profit corporations the opportunity to become conscious capitalists, and non-profit organizations the ability to make a difference.

Advertisinng agencies get paid to buy media space, produce TV commercials an create print ads or billboards. That’s their bread and butter. Not suprising, those are the tactics they typically recommend to clients. After all it’s fun to go to LA to do commercials on the client’s dime.

At Imagelab, we don’t care if an idea involves a napkin, a sales promotion, retail design, product idea, an associate behavior or a superbowl ad. We look at all the customer touchpoints and take a trully holistic approach to creating ideas for your brand.

Our Idea Generation Teams are made up of creative people from a variety of professions. Because of our vast network, we are able to build an ideation team around your brand that takes a unique look at your brand to begin to decode ideas from within your brands own culture. Several large companies, like Starbucks and Best Buy, have opened up this process to their consumers, inviting anyone and everyone to raise new ideas for possible company products using dedicated idea-management software open on the internet.