What is Experiential Marketing? Using live events as a backdrop we create emotional anchors and positive associations with your product, service and brand. There is nothing on Earth that comes close to being able to establish rapport with individuals as does an experiential event especially when engaging your target audience in a live face-to-face environment. The marketing side of this impressive strategy involves creating an open dialog with your audience and directly into their sub-conscious thoughts so that they are receptive of your message, while being open to hearing your story. Experiential marketing creates these opportunities for you by allowing your audience to let down their guard and be open to engaging trial, participation and even test closing themselves.
This level of marketing is experience based and it is a striking in its effectiveness. There are many who claim to be involved in experiential marketing and events, there are few who really know what it is and can take you to the next level even long after your experiential event.
How would you like to create positive experiences and open a dialog with your customers' sub-conscious minds? Transformation takes place at an emotional level. 90% of your mind works on the subconscious level. Knowing these two crucial pieces of information allows you entrance into your audiences' minds. If you want a clear unobstructed dialog with someone's thoughts, beliefs and behaviors the best path to do it through is their sub-conscious while stimulating positive emotions.
Imagelab engages people at a sub-conscious level with experiential events and brand initiatives. These percolate deep within the audience's waking consciousness while influencing their buying behaviors and belief systems. By accessing your customer's subconscious and stimulating positive emotions we position your information, product, service and brand top of mind in your audience. Consequently, these marketing strategies result in word of mouth (viral) driven events, creates new experiences, impressions, and recall. Are your current results at 1% - 3%? How about achieving between 20% - 70% trial, purchase consideration, and conversion when you go experiential. Contact us and we'll let you know how to quickly and cost effectively influence your audiences buying habits.
"We worked together on a project for GM while I was at Digitas. I had a simple idea and a conservative budget. My simple idea became a very engaging story beautifully executed. They took my 200k budget and delivered a finished piece that should have cost twice as much. The list of minor miracles they pulled off is too long to list. They are real creative partners that I will work with again and again."
Brian Crooks - ECD at Singularity
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© 2011 Imagelab, Inc.