"Creativity and technology have no limits,"Imagelab and our production partner, Q.E.D., examine the validity of that hypothesis every day. This philosophy makes us both integral to the realization of the novel idea. You can't break the rules until you master them, and our team has done both. We are a technological and artistic think tank, bringing together seasoned creatives and ambitious young innovators. We're armed with the knowledge and relationships to forgo fear in the name of relevant creative content designed for the digital era.
ImageLab takes on an ambitious, effects-driven project for client L'Oréal Paris, agency McCann-Erickson, production company Gobsmack! and director Jim Sonzero. L'oreal "Roots" – for Fall Repair 3X – features popular Bollywood actress and L'Oréal Paris spokesperson Sonam Kapoor in the foreground of a spectacular glowing purple CGI tree.
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Wilson combines his own digital expertise with a roster of forward-thinking A-level talent, all with deep experience in the ad biz. The result, as he explains it, is "a technology-driven firm offering innovative solutions in an era of limitless creative potential."
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For The Desert Classic Councours d'Elegance (Palm Springs, CA) we partnered with Eric Stein at Big Block Industry to completely re-brand the client. The DCC suffered the perception, because of its desert location and regional stereotypes, it could not generate the crowds, corporate partnerships or buzz that Pebble Beach on the Monterey Peninsula has enjoyed for decades.
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